The Link Hong Kong Open

Link successfully teed off a new era for Hong Kong’s oldest professional sporting event in 2024 during its first year as title sponsor of the Link Hong Kong Open.

The Link Hong Kong Open, one of the city’s most iconic sporting events, brought together the world’s top golf players and attracted thousands of international visitors to Hong Kong.

Almost 33,000 visitors came onsite to experience the electrifying atmosphere and witness the crowning of the 2024 Champion, Patrick Reed. Drawing global television audiences and making headlines around the world, the Link Hong Kong Open highlights Hong Kong’s vibrant culture and world-class hospitality, reinforcing the city’s status as a leading destination for mega events. The event also provides support to the local retail, food and beverage, and hotel industries.

As a globally acclaimed event, the Link Hong Kong Open has proven to be a powerful platform to promote Link on the international stage, further solidifying Link’s position as a leading real estate investor and manager.

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Celebrating Hong Kong's Districts on the Golf Course

The 18 holes of the Hong Kong Open’s renowned composite course named after the 18 districts of Hong Kong for the first time to capture the imagination of the wider public and reflected the aim of making the sport of golf more accessible to local communities in the city.

"Partnering with such a historic golf event like the Link Hong Kong Open makes for a perfect match and is a great opportunity to showcase Link and how we have evolved as a Hong Kong headquartered real estate investment manager with both deep ties to the local community as well as a regional platform that can embrace international opportunities."

Link Group CEO, George Hongchoy

Mastering Success: Golf and Investment

By looking at the standard set of golf clubs in any professional player’s bag, we can draw on the various similarities and deeper meaning behind the choices and fine margins that lead to success and becoming a champion, both on the course and in your investment portfolio.

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The Driver: Strength

The iconic club that gets proceedings under way in any game represents the strength and power needed to gain the furthest distance and get as close to your intended target as possible. As with investing in real estate, you need a partner that can identify the right target while possessing the necessary drive and resource that can fuel your trajectory towards your goal.

The Fairway Wood: Skill

By far the most difficult golf club to control, it helps you out of tricky situations on the fairway or short rough on a course and requires an expert level of expertise and skill to master. As your trusted APAC partner, Link has acquired nearly two decades of successful experience navigating the real estate markets through both good times and bad.

The Iron: Agility, Stability

A diverse selection of different irons equips golfers with the necessary versatility and agility to adapt to the wide range of obstacles and terrain presented by different courses in any situation. In the same way, any professional investor and investment manager must be adaptable, agile and nimble to be able to pivot in any given situation to identify the right tools to stay on course and make gains regardless of the market environment which can shift rapidly without warning.

The Wedge: Resilience

A unique club that is only used when required, usually in “emergency” situations to rescue balls from bunkers or roughs, representing the resilience needed to face times of challenges and trials. As a leading real estate investment manager, Link also prides itself in being able to deliver sustainable returns in any environment through growing and maintaining a resilient portfolio that can weather any storms and periods of volatility.

The Putter: Precision

The putter is used at the very end as the closing instrument to finish the game by skilfully and accurately rolling the ball into the intended hole on the green with patience and precision. Link also takes the same approach to unlock limitless possibilities and potential within the APAC real estate markets and help you successfully achieve your desired investment aims.

Bring the Excitement Beyond the Course

To make this exciting sport more accessible to everyone, we hosted free "Link Golf Experience Days" featuring interactive games, a golf simulator and exhibition stands, all taking place in the vibrant atmosphere of selected Link's malls in Hong Kong. This event invited people from all walks of life to sample golf swings and get introduced to the sport.